Our Mission & Values

KG Growers Mission Statement

To be the largest, most profitable and most well-regarded soft fruit grower organisation in the UK. Through our marketing company BerryGardens, we seek to out-serve all competition by being the most cost effective, the best value, and the most innovative growers in our market.

KG Growers Values

At KGG, we seek to be a world class group of soft fruit growers that gain our strength and reputation from:

• A notable spirit of trustworthiness, honesty and openness within our organisation – between KGG growers and KGG and BerryGardens staff – and a passion for self-improvement from grower base to point of final consumer satisfaction;
• Together with BerryGardens, we strive to be clear leaders in our world of soft fruit – through scale, technological know-how, supply chain understanding;
• Respected by our customers and competitors for our integrity, professionalism, combined commercial strength, market knowledge and industry leadership; and
• Celebrated within our industry for our initiatives in seeking to control our commercial destiny through delivering exceptional value to our customers, whilst building long-term business value for our grower members.